How One Bold Move Changed Instagram Forever:
Back in 2013, Instagram users were shocked to see their ad-free experience disrupted.
Michael Kors was the brand that dared to go first, introducing Instagram Ads to the world.
So, What is the story behind the first Ad on Instagram?
What was the Ad?
- The ad featured a stylish watch, aiming to blend into the user’s feed.
- While it gathered up over 200,000 likes in just few hours, not everyone was happy.
- Many users expressed their dissatisfaction, feeling their personal space was invaded by a commercial post, some reactions were very harsh.
What is the moral for us as marketers?
- Be Prepared for Pushback when you introduce new idea: Innovation often meets resistance.
- Visual Appeal is Crucial: Even paid ads need to be visually engaging to capture attention.
- Authenticity Wins: Ads should feel like a natural part of the platform.
Michael Kors’ bold move paved the way for the billion-dollar Instagram ad market we see today.
Will you innovate despite potential pushback?
What’s your bold move will be?
#Ads #Marketing #Socialmedia
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